Wednesday, February 26, 2014

Chapter 5 Concept Map

Reflection of Learning

Creating this concept map helped me understand the reading more thoroughly by making me piece through the information given in the text to map out a concrete idea of the most important ideas and topics the chapter talks about. For me, it was very difficult to not wander away from my focus question on the concept map, because all the concepts branch out and have so many sub concepts that relate to each other. At one point I had lines and bubbles everywhere and had to start fresh to really solidify the map and answer the focus question clearly and in a simple matter. I believe that chapter five’s main take away point is that technology which has allowed us to copy and reproduce images has vastly changed how images persuade societies. This goes along with one of the first points the chapter makes about how technology is an agent of society - technology is influenced and brought about from a changing society, while at the same time technology can mold and impart change upon society. This two-way relationship that society and technology have is crucial to understanding why changes in technology change the way we value images. Before we were able to modify images, copy images, and circulate images through the mass media, one had to go to the original image, wherever that may be, to observe it. While then, the image did have power in it’s authenticity and aura, I would argue that the ability to mass circulate an image so that many people could view it is more powerful than the power an image receives for being authentic. Reproduction of images has allowed us to create social change, such as the numerous modifications of the image of Che Guevara.
            This map related to what we have previously learned about how to value an image. It made me look more closely on how authenticity and originality of an image may not be the most important factor, like some theories we have studied before thought. In essence, this chapter and the map I created for it made me think differently about how to value the power of an image. I now think, as I said before, that the power of an image comes from its ability to persuade, and this ability to persuade can be maximized by the reproduction, modification and circulation of images.
            I cannot think about any issues that require further classification in this chapter – if anything, I was so absorbed by all the information and examples in the text that I could not piece together a clear thought in my mind for the concept map.
            What I have learned in this chapter can be applied to the analysis of a media text by looking at the original media text, how it has been modified, and the effect that copying or modification has had on the original intent of the image. What was the image’s original meaning, and how has technology changed this meaning? Is the meaning now stronger, weaker, or totally different? In conclusion, what we learned in this chapter about technology, how to value images, and the politics of copying images is something crucial to understanding images, the media, and will continue to be important as technology changes and adapts with society.

Sources:

 Ginal. "Summary: The Work of Art in The Age of Mechanical Reproduction."Introducing the Frankfurt School. N.p., 28 Feb. 2008. Web. 26 Feb. 2014. <http://frankfurtschool.wordpress.com/2008/02/28/summary-the-work-of-art-in-the-age-of-mechanical-reproduction/>